Chris Brogan is a guy I came across after I've started using Twitter. He's a well connected, high energy guy who seems to be an idea factory.
I've never heard of noodling before. But apparently it's a Southern American method for catching catfish. It turns out it's a great strategy for business too.
1. Get in the water.
2. Get a giant catfish to eat your arm.
3. Get your friends to help drag your prize out of the water.
Read about it here.