Some companies are so easy to use.
I have a short list I start with because they consistently do a few simple things:
1. They acknowledge my order
2. They tell me when they plan to ship it
3. They tell they did ship it
4. It arrives when they said it would
And for two of my favorites:
5. A real person contacts me after it arrived to say Thank You and ensure it did indeed arrive as expected
Truly great customer service is a treat.
A huge Thank You to Southwest Airlines, DermStore, Wild Fibers Magazine and Light Livestock Equipment.