Why have a Bio?

Anyone who knows me, knows I love Twitter. It's a great way to connect with people you might want to know and a great way to learn about any subject.

Today, a company started to follow me on Twitter. Who is not important. Clearly it's not important because they don't say who they are in their bio.

Information | National Work | Analysis You Can Trust | Service You Can Rely On


I think this might be their tag line. It sounds great. It's all stuff I like. But what are we talking about? What do they do? Why should I spend the time to learn about them? Their name doesn't give me much either.

Remember that your customer makes a decision regarding your worth and their time in a matter of seconds. If it's not clear what value you bring, spend some time to make it more clear. Once you think it's clear, ask someone who doesn't know you to tell you who you are. Repeat until you get the right answer.

Don't call me, I'll call you

Today I received two robo-calls from the same number. Both calls were my "second and final notice" regarding the upcoming expiration of something I don't have. Both calls were the same script but with different voices.

I received the same "second and final notice" about a month ago.

So, that's three "second and final notices" and zero "first notices" for something I don't have or want.

These recorded voices did not identify themselves or their company. They asked me to press 2 to be removed from the list before they asked me to press 1 to speak to an agent.

In all three cases, a recorded voice called me. This person/company is not interested in wasting their own time when their wasting mine.

Why would I do business with a company like that?

How about option #3? Don't call me and go buy any of Seth Godin's books. I recommend starting with Permission Marketing.

I could not have said it better myself

Sasha Dichter describes The Catch.

Do What You Love

Katy reminds us how important it is to do what you love.

Follow her on twitter @AlpacaFarmGirl

Be good to your friends, be good at what you do and keep in touch

If you aren't good to your friends, good at what you do and make an effort to keep in touch, something like this would never happen...


Furlough on Friday
Interview on Saturday for great project
Accept job on Sunday
Start work on Monday


I am grateful for my friends and excited about my new project.

Sasha Dichter

An example of why Sasha Dichter of the Acumen Fund is on my short list.

It's all about the Customer

Have you ever thought, if the customer would just leave me alone for a little while, I could really get some work done?

I must confess that I have; now my customers have gone away.

My customer is a company that recently furloughed most of it's staff. The staff is supposed to come back, eventually. My job is to support that staff so they can do their jobs.

We're still working. Which I am grateful for. But, it's really weird not having the customer around.

Now, I have the time and quiet I wanted to prepare for a project we've been trying to do. I could not get the preparations done before since supporting the individual customers occupied most of my day. Of course if they don't come back, there's no reason to do this project.

Remember to always be grateful for your customers. They are the reason you are in business. They give you purpose.