Features and Benefits

This photo came across my Facebook Feed today.

Two phrases that I use a lot when managing Product or Process Development Groups came to mind.... "Just because you can, doesn't mean you should" and "Not all Features are Benefits."

I have no idea of the original source,
but it came to me via Knit and Crochet Now

I think we can all agree that this garment features a Breathable Fabric, but most of us may disagree that it is a benefit.